I am a highly skilled business professional with a deep understanding of the intersection between psychology, marketing, and business analytics. My expertise is grounded in using psychological insights to develop and execute projects and campaigns that directly improve the financial position of brands within any sector. I began my career by utilising my skills in crafting emotionally resonant content that influenced consumers to align their behaviours with a business’ commercial goals. I now focus more holistically on crafting and executing comprehensive strategies that utilises behaviour science and strategic marketing to enhance customer experience, reduce churn, and boost engagement and perceived value. My ability to think laterally by applying psychological principles to complex business projects and marketing campaigns, position me as a valuable strategic thinker, and analytical asset for any team.