

Apr 124 min read
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What if social media wasn’t just guesswork?
Based on my first public speaking event, this resource explores the intersection of creativity and data. It brings together behavioural science, machine learning and strategic storytelling to uncover what really drives performance in organic social.
It’s about moving beyond random, isolated posts. It’s about understanding the ripple effect, recognising patterns, and engineering intelligent content sequences that shape behaviour and genuinely make a difference.
Hi, I'm Mike!
If you’re here to explore personal growth, build more intelligent strategies, you’re in the right place.
This platform is where creativity meets behavioural insight and data. It’s for people and businesses who want to move beyond surface-level content and start creating work that’s structured, intentional and built to make a lasting impact.
Whether you're a business looking to grow or someone curious about the space where creativity and data, I’d love to share what I’ve learned and help keep the conversation going.
A podcast for finding clarity in a distracted world.
This series shares my own path and reflections, shaped by behavioural science, psychology and marketing. It’s about understanding the patterns that influence how we think and act, so we can live with more intention and move towards what really matters.
Through each episode, I explore the ideas, habits and decisions that have helped me make sense of modern life, and offer practical ways to apply those insights in your own.
Track Yourself to Transform Yourself:
Take control of your moods and habits by making lasting changes with this planner.
With a full year of tracking, you can stay motivated and focused on your goals. Whether you want to exercise more, eat healthier, or break a bad habit, this habit tracker can help you achieve your goals.